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Brits are outraged at the Freddos price increase

"Biggest scandal of the 21st century"

People who love chocolate haven't had it easy. First we noticed Terry's Chocolate Oranges were shrinking, then Quality Street removed their oldest sweet and now the price of Freddos has increased AGAIN.

Remember when you was little and your parents would give you money so you could pop into the local shop and buy a Freddo chocolate bar for 10p? Well times have changed and so has the price of one of our favourite chocolate bars because Freddos are now 30p!

30 PENCE? We can't believe it.

The price of the chocolate was originally 10p however over the years we’ve seen the price increase slightly to 15p, the price was then raised to 17p, customers had to then pay 20p, recently we've been paying 25p for the chocolate bar and now we'll have to pay a whopping 30p.

We're devastated about this and we're not the only ones. Lots of people have taken to Twitter to express their fury.

The reason behind the increase in the price of the chocolate is actually to keep the treat on the shelves in shops. A spokeswoman for Mondelez, the conglomerate that owns, Cadbury's said: "It is well reported that food and drink manufacturers have been experiencing increasing input costs for some time which, coupled with recent foreign exchange pressures, are making food products more expensive to make.

"We have, and continue to, carry these increased costs within our business as much as possible, because our priority is to keep our brands as affordable as we can.

"Increasing price is always a last resort but to ensure we can keep people's favourite brands on shelf and look after the 4,000 people we employ in the UK, we are having to make some selective price increases with our customers in the UK."

They added: "Ultimately it is the retailers who sets the price in store."

Are you bothered by the price increase? Will you continue to buy the chocolate bar? Let us know on Facebook or Twitter.

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