Gwyneth Paltrow is well known for being an outspoken advocate of beauty treatments and lifestyle choices that the rest of us humble folk might consider a little, shall we say, extreme. Remember when she pronounced it necessary that we should all get on board with vaginal steaming? However, the latest beauty practise that Gwynnie's started to espouse seems to be the strangest - and most painful-sounding - to date.
In a profile piece with the New York Times to promote her new Goop skincare brand, an offshoot of her successful lifestyle website of the same name, the actress describes herself as 'always the guinea pig to try anything' beauty-wise, adding that 'I've got to try them all.'
And then comes the bombshell, with the actress explaining that she's 'been stung by bees' - on purpose. 'It's a thousands of years old treatment called apitheraphy. People use it to get rid of inflammation and scarring. It's actually pretty incredible if you research it. But, man, it's painful.' No surprises there, really.
The practice of apitheraphy uses bee venom to treat everything from skincare ailments a la Paltrow to more serious conditions such as arthritis, or as a natural alternative to anti-biotics. However, as with many similar natural remedies, there appears to be little medical evidence to back up whether it works.
Also on Gwyneth's beauty 'to-do' list is cryotherapy (which involves getting very, very cold) and 'a service called a sound bath,' which she describes as a 'new healing modality.' Right.
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