Say what you want about Gwyneth Paltrow (and much has been said on the subject) but the actress turned self-styled lifestyle guru certainly stays true to her personal ‘brand.’ Having already espoused everything from bee venom facials (a beauty procedure in which your face is repeatedly subjected to hundreds of bee stings) and £10,000 sex toys in 24 carat gold to the frankly alien concepts of ‘grounding’ (ie: walking around barefoot I order that you might feel closer to the earth) and vaginal steaming, Gwynnie has now launched her most Gwynnie project yet: a luxe $14.99 print version of her often controversial site, also titled Goop. And (of course) the cover sees the polarising actress posing topless and covered in mud, with the self-lacerating headline ‘Earth to Gwyneth.’ How will future editions ever top this?
Gwyneth Paltrow shot by Terry Tsiolis for Goop magazine
This first issue promises that it ‘unpacks healing modalities, clean beauty (make-up bag detox included) and easy, nutrient-dense recipes,’ while features will include an exploration of the healing properties of different crystals, a step-by-step guide to crafting the healthiest lunch box possible and a story titled ‘Find Your Inner Sex Goddess’ which extols the virtues of tantra. Honestly, we expected nothing less.
In her debut editor’s letter, Gwyneth recalls the first time she ever experienced a juice cleanse, reminiscing: ‘I remember standing in a hippie health-food store in Greenwich Village and I saw a little paperback book describing a master cleanse. I was like, “What’s that?” I remember the next day [after the cleanse] I was like, “Oh, wow, I just did this cleanse and I feel so much better. I can have a beer and a cigarette now, right?”’
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The first print edition of Goop, which has existed online for the best part of a decade, is a partnership with publishing house Conde Nast. Anna Wintour, editor of fellow Conde property US Vogue told WWD that the $14.99 magazine promises ‘something remarkable, a thoroughly modern take on how we live today.’
Set to be published quarterly, Goop will arrive on news stands (and on goop.com) on 19th September.