You may not be familiar with the name 'Konrad Annerud' but we bet you're aware of 'that' Leonardo DiCaprio look-a-like...? Well, they're one and the same. And now, Konrad has turned what began as an Instagram whirlwind into a rather handsome modelling contract.
Yes, the 21-year-old Swede has secured a modelling gig with Barneys New York, as the face of its Ralph Lauren Purple Label. The campaign lookbook went live online last Sunday – a week before the real Leonardo DiCaprio finds out if he's finally won an Oscar or not – in what was actually quite a groundbreaking deal; it was arranged entirely on photosharing social media site, Instagram.
Why, you might ask? Because Annerud isn't even signed to a modelling agency. In fact he's just a skateboarder/musician... If social media needed any further evidence of its Titanic ability to influence someone's life – Great Gatsby! – this is surely it.
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