Industry

On The Campaign Trail: The Best AW16 Fashion Ads

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While we’re still hoping for some sort of summer to make an appearance, the fashion world is already thinking ahead to the next season.

The AW16 fashion campaigns are starting to drop, and it’s getting us excited about fluffy coats, polo necks and ankle boots.

Gigi has been hard at work starring in campaigns for both Versace (along with Karlie Kloss) and Stuart Weitzman.

Burberry’s new ad does not disappoint with Edie Campbell in the hot seat sporting sparkling sequins, while over at Dolce and Gabbana the brand have once again referenced their Italian roots dedicating their campaign to Naples. Whereas Argentinian model Mica Arganaraz travelled to the Shetland Island for a dark, windy and romantic British holiday.

The boys have been busy too: Eddie Redmayne takes centre stage at Prada and A$AP rocky is the new face of Dior.

And Willow Smith has been named the new face of Chanel eyewear. The fifteen year old singer turned model features in the campaign as Lagerfeld's latest muse - donning oversized shades and a septum piercing.

Check out all the new campaigns in the gallery below:

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Grazia magazine cover