Meet the new internet ‘It’ girls…
In fashion days gone by, it was just the Hollywood elite we would turn to for style and beauty inspo. Fast forward to 2016, and the digi-savvy street style set - from Susie Lau to Chiara Ferragni – have taken over in the wardrobe envy department, after carving successful careers in the blogosphere.
Whether posting an artfully curated #OOTD posts on Instagram or a longer ‘How To Wear’ feature on their website, devotee followers continue to be inspired by fashion bloggers’ unique sartorial sense and mix of high-low fashion brands.
So with the new year fast approaching, Grazia presents the definitive fashionista forecast, with our pick of the next gen influencers who are set to have a huge year…
The Collyer Twins
Insta-power... @collyertwins / 27k followers
The lowdown...It’s no secret that the ‘twin thing’ is having a moment in the fashion world RN – so it seems fitting our latest Insta-obsession comes in the form of identical twin sisters Jordan and Loanne (who both share a penchant for power suits, & Other Stories and oversized white tees). The London-based duo grew up in Portugal, and when they’re not blogging are either DJing or presenting. Their advice for aspiring bloggers? ‘Always stay true to who you are and what you like,’ to pair reveal, speaking to Grazia. ‘Authenticity is key if you want to go far. Don't wear or write about a brand you don't really like just because they are paying you.’
Insta-power... @hannahcrosskey /81k follwers
The low-down... Formerly a personal shopper, Hannah’s relaxed style and high-street spin on the latest catwalk trends are certain to appeal to Scandi fans. ‘While I love on oversized silhoutte, I'm also a massive fan of tailoring,’ she tells us. ‘Monochrome is my go-to palette.’
Instagram / @nuhevita
Insta-power... @nuhevita / 65k followers
The low-down... This Gen Z star - if not already - is about to take over your feed. At just 17-years-old this Indonesian style blogger has been dubbed the next Tavi Gevinson. And we can see why - from her thoughtful commentary on everything from friendship to social media to her playful outfit choices (think bright 1950s dresses and tomboy co-ords). But the Insta-famous star has gained a following thanks to her own unique voice. ‘By the time I was six, I was already dressing myself and making shopping decisions,’ she's revealed in a previous interview. ‘I started my blog with full preparation and research. I took notes on everything.’
Instagram / @annelibush
Insta-power... @annelibush / 32k followers
The low-down...The Scandinavian-born Londoner captured our attention with her Alicia Vikander meets Cos model vibe – mixing classic staples from Sandro and Zara with a ‘feminine edge’.
Instagram / @meganellaby
Insta-power... @meganellaby / 101k followers
The low-down... The Mancunian style maven is your go-to girl for retro, rock ‘n’ roll inspo (well, her boyfriend is musician and former Burberry model, George Craig). You can also find her vlogging regularly on the latest fashion, beauty and interiors trends too.
Instagram / @natashandlovu
Insta-power...@natashandlovu / 81k followers
The low-down...Introducing the Naomi Campbell of the blogging world. The South African born, London-based model has created a space that combines her greatest loves: beautiful photography, fashion and lifestyle. ‘When taking photos, I take into account my modelling background and bring life to my images,’ Natasha reveals. ‘I like to shoot them as if they were a campaign - to give people the idea of a fantasy.’
Insta-power... @dearestdeer_ / 11.9k followers
The low-down...Forever inspired by the 1970s, you’ll often find Dunya showcasing the latest ethical and sustainable fashions, advocating eco-friendly designers like cult US label Reformation and vegan shoe brands. She also works full-time at Amnesty International and will be re-launching her blog in the new year with a ‘new look and new content...I want to lean my focus towards things I really care about.’
Instagram / @sorayabakhtiar
Insta-power... @sorayabakhtiar / 84k followers
The low-down...The London College of Fashion grad is fast becoming a regular at Fashion Week, with her blog aimed at flaunting the key pieces of the season. ‘My personal style as an ever-evolving mix of bohemian and eclectic, whilst mixing high-end pieces with high-street scores,’ Soraya says.
Insta-power... @thefashionguitar / 264k followers
The low-down... The Netherlands-born, New York-based taste maker is often spotted styling the latest ‘It’ item from luxe labels including Valentino, Gucci and Chloé . ‘Over time, the business of social media developed fast, and so did my blog,' Charlotte says. ‘I also turned a few years older, had two babies, and moved a couple of places. This resulted in a more luxury angle but always with a focus to inspire.’