On The Campaign Trail: The Best Spring Summer 2016 Ads

On The Campaign Trail: The Best SS16 Ads

We may still be in the thick of winter, but fashion's attentions are well and truly turning to next season.

The Spring Summer 2016 campaigns are already dropping, getting us drooling over next-season's hottest looks, now.


Versace have turned the seasons on their heads with a summer campaign set on the ski slopes, with Raquel Zimmerman and Natasha Poely sunning themselves in bikinis, while Gigi Hadid rocks breezy, bold animal prints.

Burberry introduces us to a host of new faces with their sultry SS16 campaign, featuring Dylan Brosnan (yes - he's Pierce's son), runway sensation sisters Ruth and May Bell and indie girl Misha Hart.

Ms Hadid is obviously set to be the face of the season - as well as racking up more catwalk struts than we can count during the SS16 shows, she's in almost every campaign going. She stars in Stuart Weitzman's cheeky clothes-off, heels only campaign alongside Joan Smalls and Lily Aldridge.

An honourable mention goes to Phlipp Plein who managed to cram four mega-models of the moment into his grungy, post-apocalyptic campaign: Ajak Deng, Hailey Baldwin, and Pyper America and Lucky Blue Smith.

We're also pretty obsessed with Ermanno Scervino's campaign, which features Elisa Sednaoui and American martial arts champion, Alan Jouban in the wilds of the California desert.

Check out all of the hottest SS16 campaigns in the gallery above.

Grazia magazine cover