On The Campaign Trail: The Best SS16 Ads
We may still be in the thick of winter, but fashion's attentions are well and truly turning to next season.
The Spring Summer 2016 campaigns are already dropping, getting us drooling over next-season's hottest looks, now.
Versace's ski slope set SS16 campaign stars Gigi Hadid, Raquel Zimmerman and Natasha Poly.
Steven Klein photographed the trio chilling on a mountain side in Spring's bold animal prints.
Gigi Hadid, Joan Smalls and Lily Aldridge wear nothing but their Stuart Weitzman heels in the new SS16 campaign.
Burberry feature a host of the coolest new names in modelling for their SS16 campaign, including indie beauty, Misha Hart toting the brand's seriously covetable new personalised backpack.
Sisters May and Ruth Bell also feature in Burberry's heart and tiger print scarves - and not much else.
Pierce Brosnan's son Dylan is Burberry's new heartthrob, featuring in its classic check-lined trench and matching boxers.
Legendary fashion photographer Stephen Klein shot Pyper America Smith, Lucky Blus Smith, Hailey Baldwin and Ajak Deng (all names to know now, by the way) for this grungy, post-apocolyptic campaign.
The model cast are not only stars of the Plein campaign but also of the renowned Plein shows in Milan.
The campaign sees a focus on the futuristic and other-wordly elements of Plein’s blockbuster shows, and brings to life a dystopian world, complete with robot arms and sci-fi heroines.
Shot by Peter Lindbergh, this stunning campaign confirms Elisa Sednaoui as the face of the brand. Her male counterpart? American martial arts champion Alan Jouban.
Shot in the Californian desert, right outside the city of Los Angeles,, the campaign was inspired by Michelangelo Antonioni’s masterpiece “Zabriskie Point”.
“The sense of freedom is an extremely strong feeling in the desert,” explains Ermanno Scervino. “The absence of obstacles as far as the eye can see is intoxicating. Elisa, dressed in white lace is a dream, a stimulus to look towards the future, towards new horizons”
Versace have turned the seasons on their heads with a summer campaign set on the ski slopes, with Raquel Zimmerman and Natasha Poely sunning themselves in bikinis, while Gigi Hadid rocks breezy, bold animal prints.
Burberry introduces us to a host of new faces with their sultry SS16 campaign, featuring Dylan Brosnan (yes - he's Pierce's son), runway sensation sisters Ruth and May Bell and indie girl Misha Hart.
Ms Hadid is obviously set to be the face of the season - as well as racking up more catwalk struts than we can count during the SS16 shows, she's in almost every campaign going. She stars in Stuart Weitzman's cheeky clothes-off, heels only campaign alongside Joan Smalls and Lily Aldridge.
An honourable mention goes to Phlipp Plein who managed to cram four mega-models of the moment into his grungy, post-apocalyptic campaign: Ajak Deng, Hailey Baldwin, and Pyper America and Lucky Blue Smith.
We're also pretty obsessed with Ermanno Scervino's campaign, which features Elisa Sednaoui and American martial arts champion, Alan Jouban in the wilds of the California desert.
Check out all of the hottest SS16 campaigns in the gallery above.