The Best AW17 Fashion Campaigns To Inspire Your Next Season Wardrobe

On the campaign trail...

The major style note to take away from the AW17 shows? Maximalism rules. Think iridescent metallic, eighties redux and 50 shades of rouge. Yes, we know it may seem a tad early to be buying into your winter wardrobe, but believe it or not, brands from Versace to Zara are now dropping their Fall ’17 collections (Saint Laurent's glitzy AW17 £6000 boots already have a waiting list!). Translation: fashion fiends, if you want to stay ahead of the pack, it’s time to think about what ‘It’ pieces to invest in next season now...

Bella Hadid for Giuseppe Zanotti AW17, shot by Mario Sorrenti

We love nothing more than spending a hot lazy beach day in a white sundress, but sartorially speaking, there’s something just that more magical, rich and moody about dressing for the colder climate. That, and y’know, there's party season (FYI: the fashion forecast sees hi-shine fabrics and intergalactic glamour return with unstoppable force). Are you ready?

From Bella Hadid’s red-hot cocktail dress + gold wedges get-up for Giuseppe Zanotti to Mossy for Miu Miu, here’s Grazia’s edit of the hottest AW17 campaigns as they drop…


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Grazia magazine cover