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The Surprising New 'It' Bag Trending Now

From Beyoncé and Amal Clooney to Rosie Huntington-Whiteley and Amanda Seyfried, 2017 has been the year of the celebrity pregnancy, and it has had an interesting knock-on effect when it comes to fashion.

According to global fashion search platform, Lyst, global searches for ‘diaper bag’ are up 74% compared to this time last year.

It seems a growing number of new mums are taking their cue from the celebrities and investing in designer diaper bags.

Lyst reported a 40% increase in designer diaper carriers styles across their 12,000 partner retailers, and the average diaper bag now sells for a whopping £405.

While all the big names - including Burberry, Versace and Moschino - cater to this market, there is one brand that is leading the way. It is, of course, Gucci. Gucci's diaper bag was the most viewed bag on Lyst last week (w/c 3rd July).

Hardly suprising considering the bag looks nothing like a traditional diaper bag. Complete with the GG printed pattern and a chic leather trim, the French Fashion house haven't forgotten about the sensible details- it comes with bottle pockets and a fold-out changing mat. Available in two sizes, you can choose beween a number of colourways and pattern options.

Style points and practicality don't come cheap though, Gucci's diaper bags start at approximately £1290. At least with a bag this fashion forward, you would be able to use it long after the nappy changing days are finished...

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