Bookmark these brands come payday…
You feel it in your fingers. You feel in your toes. ‘Just one look – it won’t hurt,’ you whisper to yourself. There’s no going back: Zara is calling you.
Whether it’s a catwalk-inspired fuchsia pink suit you Must Have Now or an oversized white shirt for work (yes, you have amassed quite the collection already, but still...), the mecca of high-street fashion has got you covered. Every. Single. Time.
But while we’re not denying our Z-obsession is set to wane any time soon, there are tons of cool (and affordable) new brands you’ll love just as much as Zara. We promise.
The new online-only womenswear brand to watch this spring. ‘The KITRI girl is smart, fun and creative,’ Haeni Kim, former ballerina and founder of KITRI tells Grazia. ‘She’s tech-savvy, takes her style cues from social media and the women she is inspired by on there.’ Expect classic styles with a playful, contemporary twist and prices ranging from £65 to £145. ‘New products will launch Monday every week,’ Haeni says. 'It will start with 5-7 styles per week, curated to show what we think KITRI girls will want and need in her wardrobe.’
Buy now… ‘Clara’ ruffle back top, £75, kitristudio.com
You may not have heard of this London-based Korean designer (yet), but Rejina Pyo’s artsy creations were a tour de force among the street style set at Fashion Week (look back through your Insta-feed and you'll find her yolk-coloured ‘Jamie’ dress getting a lot of action). Think 80s prom-style puff ball sleeves, structural midi dresses and intimidatingly chic separates.
Buy now… Ivy bell sleeve blouse, £325, rejinapyo.com
WARNING: Get ready to spend major £££. We can’t get enough this brand’s achingly cool colourful tuxedos and statement tops. Chic work-to-pub wear that look 100 times more expensive? Er, yes please.
Buy now… Kaelyn Top, £64, theloeil.com
Introducing Zara’s (more grown up) sister brand you’ve probably never heard of - although in the UK, it is currently only available online. Chic and stylish catwalk copies for less than £100? SOLD.
Buy now… Pink bell-bottom trousers, £85, uterque.com
House of Sunny
The search for luxurious, unisex daywear is over. Enter: House of Sunny. The independent online brand is focused on minimal dressing and super-sized basics - think clean culottes, tees and chic loungewear.
Buy now… Lounge maxim A-line trousers, £45, houseofsunny.co.uk
Colour-blocking? Check. Decadent, yet effortlessly cool designs? Check and check. There’s a reason this new ‘It’ label - from Italian design duo and street style stars Giorgia Tordini and Gilda Ambrosio - has fast become fashion editor’s secret weapon, since launching last year. Their pink and red cocktail dress is worth saving up for - pair with your favourite Zara mules...et voila!
Buy now… Gabriela long sleeve wrap dress, £875, brownsfashion.com
Baum und Pferdgarten
Calling all fans of ‘70s-style flares and floaty, floral midi-dresses. This cult Danish womenswear label launched over a decade ago, but thanks to Peak Hygge this year, has become our go-to Scandi brand of late.
Buy now… High-rise jacquard pants, £179, baumundpferdgarten.com
Planning your holiday wardrobe now? Don’t forget to check out KALITA’s simple and easy-to-wear cotton tunics and oh-so chic signature maxi dresses. Beach-to-bar attire at its very best.
Buy now… Bow tie top; £300 and skirt;£420
Instagram / @sezane
In need of a Parisian pick-me-up (who isn't)? France’s first ‘online fashion label’ is on hand to inject some serious Briget Bardot vibes into your wardrobe, with their spring collection launching mid-March.
Main image: KITRI studio