With its Hamptons meets the French Riviera feel, Gingham is a quintessential summer fabric and ideal for your holiday wardrobe. It is hardly surpising then that this pretty pattern has made a return as a summer stalwart.
Loved by Brigitte Bardot (she famously wore pink gingham on her wedding day), and Marilyn Monroe, the classic gridlink print definitely has a retro feel.
Often associated with summer school uniform and Dorothy’s iconic costume, gingham has always had a wholesome image. A favourite of Taylor Swift, this season the feminine print has had a modern makeover.
For SS16 gingham was the fabric of choice for multiple designers - from Stella McCartney to Alexander McQueen - and a number of brands such as Caroline Constas and Lisa Marie Fernandez have chosen to dedicate whole chunks of their collections to this humble print.
Moreover, it’s had the celebrity seal of approval too. Poppy Delevingne's design debut for swimwear brand Solid & Striped featured a number of gingham swimsuits whereas Harley Viera Newton’s new brand, HVN includes gingham dresses in abundance.
If you're struggling with how to approach it, just think of it like a souped-up stripe, or warm weather alternative to plaid or tartan. Still wondering how to style it? Let us count the ways…
Keep it classic
Monochrome gingham is perenially chic. For a touch of old school glamour pair with oversized sunnies and a red lip.
Tick off two trends in one
Give your off-the-shoulder a gingham twist. Pair with straight-leg jeans and block heel mules for an easy-peasy weekeend look.
Don’t be afraid of colour
This season gingham is available in a rainbow of shades - we love the sugary sweet pink and peach options.
**Consider swimwear **
For a retro beach look, gingham is your best friend.
Pair with neutral accessories
If you're going for gingham, keep your accompanying accesories neutral.
**Ruffles and gingham make a perfect pair **
The high fashion take on gingham. Take your cue from Camille Charriere and pair with a classic white shirt.
Gingham comes in many guises, and our favourite shops are bursting with need-it-now pieces. Check out (pun totally intended) our 11 favourites below…
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