And there's a new tool designed to guide you through the process...
The weather is finally starting to look up (well, it's stopped raining at least) and what better excuse to finally shop for summer's most essential item?
According to fashion site Lyst, June 7th is the most popular day of the year to close the biggest fashion deal of the summer. Yes, it's time to shop for swimwear...
But if you find looking for the perfect swimsuit/bikini/panelled two-piece tricky, you're not alone. According to Lyst, it takes shoppers approximately three times longer to find the perfect swim attire in comparison to any other fashion item. And even when you think you've found 'The One', you'll still revisit the page four times before committing to your checkout decision.
And with swimwear being the most returned clothing category of all time (Lyst reports that 45 percent of swimsuits purchased so far this season have already been sent back), how do you make sure that you're making the right decision?
Look no further for sartorial guidance this season...
Get to know this season's key players
According to Lyst, the biggest swimwear trend this season is the red one-piece. Surely the release of Baywatch can't be merely a coincidence, no? While other high-cut styles are also highly sought after this summer. Think like Instagram heavyweights Kendall Jenner and Bella Hadid and channel a '90s-inspired vacay aesthetic.
Shop the 'It' brand
Last season, all we could talk about was Hunza G (well, this season too). But Marysia Swim is quickly becoming the most sought after swimwear brand, courtesy of a dedicated Insta-fanbase.
Shop this season's most talked about brand, image via @marysiaswim
Try out Lyst's new shopping tool
Shopping for swimwear you'll feel great in can be daunting. But Lyst has launched a brand spanking new tool designed to help you make the right decision the first time this summer.
Their new swimseeker device will enable you to search for the perfect swimsuit or two-piece by taking into consideration your colour preference, which body parts you wish to conceal and which you want to show off on the beach this summer. Simply follow our step-by-step guide...
You're just moments away from finding the right swimwear for you this summer. Simply start by choosing which area of your body you are most confident in showing off.
This will help narrow down which swimwear options you wouldn't consider.the varying swimwear cateories.
You'll then be presented with a range of colour schemes. Choose whichever hue will make you feel great this summer.
FYI, the pink and red color combo is major news this season...
You'll now be asked to choose which style you'd prefer to don.
Whether you're looking for a modest one-piece or a ruffled bikini...
Now, the tool will take into consideration your choices and will pull out the most relevant pieces for you to shop this season.
Now all you need to do is head to the check out...
Try the tool for yourself this summer.