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The New Gap Film Everyone’s Talking About

That is a random bunch of beautiful, famous people…

It seems Edward Enninful isn’t using the time before he takes the helm as editor of British Vogue in August to kick back and relax. Instead, he’s directed, cast and styled a film for Gap called Bridging The Gap, celebrating American optimism.

The cast comprises celebrities Enninful has worked with and championed in his lengthy career, which has taken him through i-D Magazine, American Vogue, Italian Vogue and W Magazine.

It includes rapper Wiz Khalifa, models Alek Wek, Lineisy Aboah and Maria Borges, and actress Priyanka Chopra.

The one and a half-minute clip sees them singing and dancing to Boney M’s Sunny wearing classic white Gap tees.

Though beautiful people who can sing and dance, unsurprisingly, makes for easy-watching, there’s a more significant take-home message. From all different backgrounds and industries, and of all different ages and sizes, they are unique yet united.

Edward Enninful says: “I love the optimistic American style that Gap celebrates and the simplicity of the basic white T-shirt that allows you to be yourself. Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.”

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Grazia magazine cover