Ralph Lauren is bringing his signature brand of all-American cool, with the arrival of the first ever London flagship store for Polo Ralph Lauren.
Set on the corner of New Burlington Street, the three-floor store sees the brand’s iconic heritage reinvented through an immersive shopping experience, which includes an in-house customisation station.
With an interior that recalls a Hamptons country club (not that we’ve ever visited one, but we’ve certainly seen enough episodes of Gossip Girl to identify one at ten paces…), the flagship houses menswear, childrenswear, and an extensive womenswear offering, including the new Polo Sport women’s line.
In the brand’s Custom Shop, you’ll be able to add a personal touch to everything from classic staples like polos and blazers to seasonal fashion pieces. There’s even the option to pop your initials on an old-style family crest (fancy).
‘The English way of life has always inspired me. Their style has an ease that blends the most modern innovation with an innate appreciation for tradition,’ says fashion legend Ralph Lauren. ‘London is the perfect city to showcase to Europe the energetic personality of Polo and the fine details of its craftsmanship.’ We couldn’t agree more.
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