It's wonderfully pink (as expected)...
Ever since we first learnt that girls-of-the-moment Suki Waterhouse and Poppy Jamie were launching their debut accessories line, we haven't stopped double-tapping each and every pastel pink snap shared on their Instagram page.
And the friends' first foray into accessories has proven popular, as the likes of Lena Dunham and Emily Ratajowski are notable fans of the 'It' line.
And now, the friends are set to launch their second collection later this week. For the new spring/summer '17 campaign, the girls teamed up with director Samuel Douek.
Photographs by Samuel Douek
"The set was inspired by the three pillars of the brand: Best Friendship, Versatility, and Customization," Poppy explained. "Drawing upon our brand's strong existing minimal pink aesthetic, the set comprises of three large and three small travel trunks as well as a frame system that's coated in hot pink and two transportable stair units."
Shot by Samuel Douek
And what can we expect from the girls this season?
The camera bag is set to launch in three new hues; lilac, white and bluebell. The brand is also introducing a larger bag, which will prove useful come summer. You'll even be able to personalise your bag with a name, special message or emojis. Yes, seriously.
Watch the exclusive new campaign film below: