Exclusive: Rihanna's Plans To Grow Her Own Fashion Empire

[Getty]

News

Exclusive: Rihanna's Plans To Grow Her Own Fashion Empire

Exclusive: Rihanna's Plans To Grow Her Own Fashion Empire

In this week's issue of Grazia we reveal how Rihanna's music career has taken a backsteat. She is on the verge of launching an accessories line, which is part of her plans to grow her own fashion empire.

In recent months the singer has taken a step back - her past three singles (following a year-long break from releasing music) failed to make much of an impact. Her recent single, American Oxygen, only reached number 71 in the UK singles chart.

In this week's issue, we exclusively reveal that Rihanna, 27, has allowed her music to take a bit of a back seat because she is in the process of launching herself as a serious fashion designer - starting with an accessories line. An application was filed last month at the US Patent and Trademarks Office by Rihanna's company, Roraj Trade, LLC, for a new brand, $CHOOL KIlls.' It was registered and trademarked in New York on 11 May under the category of 'leather products' and 'clothing products.'

A close source told Grazia: "$CHOOL KIlls will be an accessories range covering everything from tote bags to purses, and later on, fashion. She still loves the music, and it's what launched her, but this is her focus right now."

"Rihanna has already had a successful clothing line with River Island and is not limiting herself to just music and touring for the rest of her life. She will continue to release singles and albums, but she's had plans in place to expland in other areas like fashion, for a good few years now."

In 2013 it was hinted the star wanted to pursue a career in fashion. When she sued Topshop for £3 million (and won) for using her image on one of their T-shirts, legal papers revealed that one witness, Rihanna's creative director Ciarra Pardo, claimed that, 'Rihanna was working hard to identify herself as a serious fashion designer and items such as the T-shirt in issue do not support that goal.'

Pick up this week's issue of Grazia to read more on Rihanna's plans to grow her own fashion empire...

1/52

More in Fashion

Grazia magazine cover