It’s Nike Air Max Day! Happy 27th Birthday The Sneaker Design Classics
If you didn’t know that trainers are having a moment right now (and have been for well over a year now), well, you must have fallen and smacked your little head on the pavement - at least that’s what Miranda Priestly would tell you. Ever over-achieving, those sporty bods at Nike clearly couldn’t wait until the big ‘30’ to celebrate, but their 27th birthday comes at a time where trainers are buzzing through our inboxes, left, right and centre.
Whilst Adidas’ Stan Smiths are enjoying a long-awaited and much celebrated revival and commuters are hopping, skipping and jumping their way to work in Nike Flyknit running shoes and a whole lot of neon, it all started with the Air Max. We all know the chunky platforms with that funny air (hence the name) bubble, the fabulous assortment of colour combos, flecky patterns and flashy laces. But they've become a wardrobe essential as fashion insiders have declared their love of sports luxe looks and the humble flat. They're the quickest, and comfiest, way to simultaneously add a relaxed edge and a colour pop (if you're so inclined) to your look. Not to mention their friendship with dresses - fashionistas worldwide have teamed the chunky trainer with their lightest and brightest frocks for an update on that Lily Allen Smile look.
Roll on to the thirties we say! There's no doubt these sneaks will be kicking around a while longer...