On The Campaign Trail: The Best Ads For Spring/Summer 2017

New year, new fashion goals…

Sock-layering weather it may be, but fashion’s hottest designers are already gearing up for spring/summer 2017 - with the latest campaigns now flooding in.

Miu Miu SS17 campaign, shot by Alasdair McLellan. Starring: actress Elle Fanning, Anita Bitton, Lara Stone, Carolyn Murphy and more.

And this year it’s all about celebrating 2017's breakout stars – including new Louis Vuitton face, 21-year-old American Honey actress Sasha Lane, Quincy Jones' daughter Kenya Kinski-Jones and new Miu Miu squad member, Sonia Ben Ammar.

Brit model twins of the moment, Ruth and May Bell, were cast in Maria Chiruri’s first ad for Dior (shot by female photographer Brigitte Lacombe). The photo series, which kicks off a wider project ‘The Women Behind The Lens’ has a strong feminist message.

‘For the campaign [Chiuri] had decided on the models Ruth and May, twin sisters, with a particular feminine quality: delicate and solid, and of course with a strong bond as sisters,’ Lacombe revealed in a statement. ‘It made it very easy for me to relate to and to portray them.’

There’s some more familiar faces for Spring, too. From the impeccably cool Chloë Sevigny for J.W.Anderson, Naomi Campbell for Givenchy Jeans to Bella Hadid following in Kendall's footsteps by starring in Fendi's campaign for the first time.

Click through the gallery above to see all the SS17 campaigns so far...


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