Tommy Hilfiger has announced today that this September they will hold their first TOMMYNOW extravaganza here in London.
Following on from the 'Tommy Pier' show held in New York for AW16 and the 'TOMMYLAND' spectacular held in Los Angeles for SS17, the AW17 collection will be showcased in London at Camden's Roundhouse.
Kicking off at 7pm on Tuesday 19th September, the Hilfiger show will close LFW with a bang.
'We look forward to celebrating the rebellious spirit and star-studded glamour of rock-and-roll in London for Fall 2017,' said Tommy Hilfiger in a statement.
'My vision for TommyNow was to create a global platform that could bring our shows to audiences around the globe like a rock-and-roll world tour,' Hilfiger continued.
The collection, which follows the see-now-buy-now format, will be streamed live and available to buy online immediately. And if the previous collections are anything to go by, it's likely to be an instant sellout...
One major difference to the London show is that both the women's and men's collections will be shown simultaneously.
As global ambassador for the brand, Gigi Hadid will once again lead the show, and now doubt will be joined by a bevvy of famous faces both on and off the catwalk.
Bring it on!