A new documentary is set to shed light on the inner workings of one of our favourite high street stores.
Zara: The Story of the World's Richest Man will go behind the scenes Armancio Ortega, founder of spanish retail giant Inditex, the home of Zara, Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius and Uterqüe.
What is the Zara documentary about?
Produced by Prime Entertainment Group, the documentary will show how the notoriously private company operates, the secrets to its fast-fashion success, and get up close and personal with its camera shy 81-year-old business owner - once the world’s richest man.
Starting off as a small store in the city of A Coruña, Northern Spain back in 1975, Zara has found unparalleled success thanks to its unique fast-fashion model. Instead of ordering stock seasons ahead, the brand designs products on a reactive basis (sometimes as quick as five days), and replenishes stores on a weekly basis.
‘Our journalists infiltrated the world of the retail store to bring you all the answers and scoops. The documentary includes hidden cameras, interviews with Zara insiders and unique footage of Armancio Ortega, founder and self-made man behind the empire of the greatest prêt-à-porter industry,’ the synopsis states.
Refinery 29 had a sneak peek at some of the footage, and revealed some our their juicy findings. From how Ortega started selling bathrobes to how the brand now make a shirt in 38 minutes, it looks like the documentary will be pretty insightful.
When will the Zara documentary be out?
We know very little at this stage, but we can expect to see it later in the year. We can’t wait for this one...