This just in: everyone's favourite mini-Mariah Carey, Ariana Grande is the latest pop starlet to launch her own fragrance. Not content with just having a monopoly on half-up, half-down hair, Ariana is now trying to seize more of the beauty world by capitalising on everyone's apparent desire to smell like her. “I’m asked so often about which fragrance I’m wearing, or if I have a signature scent." she told WWD.
Ariana's not revealed much about the fragrance, other than slating it for a September launch in department stores, and that it will be released through Luxe Brands, a well-known fragrance retailer. Ariana said “I have always been obsessed with perfume. I always carried like six different scents in my bag, another three in my suitcase and another couple in my car." Ariana must be a nightmare to get through security at an airport.
It's worth noting at this point that celebrity fragrance sales are currently in decline - Elizabeth Arden, who make Taylor Swift's and Justin Bieber's scents reported that the decrease in sales was 'steeper than expected' when it came to this market. If the whole world's best friend, Tay-Tay, can't flog a fragrance, who can? So hats off to Ariana for making what's a pretty bold move in the current climes. (Niche and boutique fragrance sales are way up, if you were wondering.)
No word yet on what the fragrance will smell like, but our guess that it will be like her, and so appeal mainly to twelve year olds. So we're thinking sweet floral scents, or maybe something caramel or vanilla. With a spicy note thrown in to try and make it a bit more grown up, like her thigh-high socks (does she sleep with them on?!) Oh, and the bottle will have cat ears. Expect to see Ariana warbling about the scent in a sultry ad soon. Batting her long, long lashes.