Consider this your go-to guide...
Think Scandi and likely what comes to mind is sophisticated grey tailoring, nail-biting crime dramas and self-assembly furniture. But, there is much, much more to this peninsular than Acne and Ikea.
With a calendar dominated by winter, Sweden, Denmark and Norway’s top designers have taken to embracing their natural climate by fashioning wardrobes in mood-lifting colours and tactile textiles. They've cracked a way to make being toasty not come at the sacrifice of feeling chic.
Though the neighbours have morphed for many into fashioning ubiquitous, yet homogenous ‘Scandi style’, each country actually has its own distinct aesthetic. Stockholm’s style has made an indelible mark with its proud history of accessible fashion. After all, it introduced the world to the H&M family of Monki, & Other Stories, Weekday and Cos. Copenhagen has the pulse of the Avante-Garde with designers like Astrid Anderson and Ganni making game-changing separates. While Oslo – typically the shiest and most overlooked of the three – has been making waves in streetwear.
From edgy skate brands to frothy dresses, Scandinavian fashion is eclectic and eccentric. Here are the brands you’re going to want to name-drop and wear immediately.
Easy to wear and effortless, Ganni's pieces are the perfect addition to our winter wardrobes. There is no one designer behind the brand's concept which means you can find items that really bring out your individual style. They're also stocked on ASOS, so, you better have a browse now...
They are the epitome of refined design: minimal tones, tick, wool coats, tick and tailoring, tick. Despite Samsoe+Samsoe’s unpronounceable name, we think their pieces are the dream.
3. Filippa K
The 3 S’s: Simple, Swedish, Stylish. From leather wrap skirts to faux fur jackets and a new collection with ‘70s influences at its core, we can't shop fast enough. Definitely, one to impress your friends with when you'll be asked the inevitable 'where did you get that from?' when wearing any one of Filippa K's pieces.
The embodiment of more fash, less cash. Weekday, one of the lesser-known brands in H&M's stellar line-up is one to watch. Their latest lookbook is full of the perfect neutral tones to see us into spring (eventually).
5. Baum und Pferdgarten
With a name we need a language tutor to pronounce, Baum und Pferdgarten is a Danish brand who are not afraid to clash patterns, mix textures and colours. As they ship to the UK and have an edit on ASOS, we can't get enough of their latest collection.
6. Nicholas Nybro
As a hot name at Copenhagen Fashion Week, Nicholas Nybro doesn’t receive the attention he deserves. His collections are conceptual with ideas and thoughts spilling down his catwalks. Season to season, his designs change dramatically. One winter, his clothes will be finely tailored, all-black and the definition of restraint, the next he’ll cut ruffled dresses in Pepto Bismal pink and satin shell suits in sharp lemon shades. This one keeps us on our toes.
7. Cecilie Bahnsen
Already tapped by Dover Street Market as a brand to invest in; Cecile Bahnsen’s clothing has nailed romantic, wearable and boundary-pushing in the way our home-grown talent Simone Rocha and Molly Goddard has. Lace-adorned white shirt dresses and rugged hiking boots sum up this label’s modern interpretation of femininity.
8. Lovechild 1979
It’s a constant surprise that Lovechild 1979 hasn’t hit international fame. The label’s infinitely wearable slogan tees and party dresses are fun but grown-up, effortless, but not over considered and something that can slip into your day-to-day wardrobe without much thought.
9. Astrid Andersen
Based between Copenhagen and London, Astrid Andersen has her finger on England’s streetwear scene and Scandinavia’s premium design. Though she shot to fame by fashioning menswear tracksuits and sports jerseys out of lace and velvet in brilliant sunrise shades, she’s recently found fans with her first womenswear collection that builds on the principals of her sultry athleisure aesthetic.
10. Saks Pott
Consider Saks Potts the Shrimps of Scandinavia. Their highly-photogenic fluffy coats have become mainstays with the street style set, but it’s their separates that are worth keeping an eye on. We look forward to seeing more of their slogan tops and track pants in the coming seasons.
11. By Malene Birger
One of the first Danish brands to capture the attention of the global market, By Malene Birger has been dressing stylish, discerning women since 2003. Known for its dawn-to-dusk dresses, plus chic separates you can wear in the office or at the bar, if you've noticed a well-dressed colleague who always looks both on-trend and smart, her wardrobe is probably full of this brand.
Honourable mentions go to: Carin Wester, Wood Wood, Won Hundred, Selected Femme and WoodWood Copenhagen.
READ MORE: Hygge Your Wardrobe This Season