Hair

New Magical Colour-Changing Hair Dye Debuts At London Fashion Week

Ever wanted your hair to turn from brown to blonde, like that scene in The Craft? Or better yet, all colours of the rainbow, like Tonks in Harry Potter? Well, now you can, thanks to amazing new colour-changing hair dye making its debut at London Fashion Week.

Developed by Lauren Bowker and her company The Unseen, the colour-change technology has already been applied to clothing in the past, but has now been used in a hair dye called 'Fire'.

'Inspired by occult glamour – a spell cast on somebody to make them see something the spell-caster wishes them to see, The Unseen have developed the world’s first colour changing hair dye,' it explains on the website.

Available in a whole host of different colour ranges, from pastels to brights, the dye works by responding to changes in temperature and is currently semi-permanent, washing out after a few shampoos.

Currently being used at London Fashion Week in partnership with Storm Models, it will soon be on the market for the public, once further testing has been done to ensure it is safe for the wider public to use unsupervised.

This isn't the first time that her magic has been worked on the fashion world: she's previously designed a headpiece for Swarovski with gem stones that change colour in response to brain activity, a jacket that responds to air pollution and a dress at the V&A that reacted to heat and humidity.

'If I give you a book of data and say this is your carbon footprint, and say ‘look at what you’ve done it’s really bad’, you probably wouldn't listen to it,' Bowker told Dazed Digital. 'But if I give you a jacket, put you behind a bus and that jacket changes colour to visibly show you the pollution that surrounds you at that moment, you’re really going to understand it and have more of a connection to it. The reason I use colour a lot as a data visualisation in materials that we’re familiar with, is to allow people to see the bigger picture.'

The inspiring scientist hopes that her work will lead to other girls considering a career like hers, telling Wired she hopes this will 'encourage young females into [pursuing] science and engineering.'

READ MORE: How Grey Ombre Became The Fashion Set's Favourite Hair Colour

READ MORE: Illamasqua Is Banning Trump Supporters From Buying Their Makeup

Grazia magazine cover