Hailey Baldwin and Taylor Hill are putting their enviably swishy hair to good use with their new roles as L'Oreal Professional spokeswomen.
As a style chameleon who is constantly switching up her hair colour (did you see her grey locks at Coachelle last year?), there's no one better qualified than Hailey Baldwin to be L'Oreal's new muse for the brand's 'It Looks' of S/S 17 and A/W 17, created by French designer Vanessa Bruno in collaboration with the iconic INOA range.
“It’s amazing how just a new hair color can change everything,” says Baldwin. “I feel as though it even affects my mood. With the INOA by Vanessa Bruno professional hair color I feel like another Hailey!”
Meanwhile Victoria's Secret model Taylor Hill will be the new face of L'Oreal's re-launched Serie Expert Hair Care range as well as Majirel Colour Correction.
“I’m extremely honored and very proud to be an ambassador for L’Oréal Professionnel," says Hill. "Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon!”
What's more, if you want to see what you'd look like with Hailey or Taylor's latest looks, you can using L'Oreal's Style My Hair app. We'll be playing with that for the foreseeable... rose gold locks, anyone?