Much like finding a perfect pair of jeans, finding the perfect foundation can often feel like an impossible task.
While once upon a time the more expensive the foundation, the better the quality, no longer is that neccesarily the case. High street and drugstore foundations are rivalling, and sometimes even beating, their expensive competitors.
Not found your perfect foundation partner yet? Panic not, we're hear to help - these are our top 10 favourite foundations on the high street. Happy shopping!
The Ordinary Serum Foundation
Remember the foundation that had a 25,000 strong waiting list before it even launched? Well it certainly lived up to the hype. Courtesy of The Ordinary - the no-nonsense brand currently shaking up the beauty industry - the serum foundation is everything you could want from a low coverage foundation offering a natural, fresh finish that enhances the skin, not masks it. Available in 21 shades, all skin tones are covered for. The only problem? Getting your hands on one.
Bourjois Healthy Mix Serum
Loved by beauty blogger and editors alike, Bourjous’ Healthy Mix Serum foundation has garnered a cult status, and rightly so. The vitamin-rich formulation soothes and hydrates skin while the gel-like consistency glides on effortlessly leaving a subtle, natural looking coverage.
L’Oreal True Match
Available in 23 shades, as the name suggests, there’s one to suit everyone. Suitable for all skin types, its lightweight consistency is great if you suffer from oily skin yet it does not cling to flaky areas if you’re on the drier end of the spectrum. For fans of Armani’s iconic Luminous Silk foundation this is an excellent dupe, and for a purse-friendly third of the price.
Rimmel Wake Me Up
The perfect Monday-morning foundation, this formula instantly reawakens skin, eliminates signs of tiredness and gives skin a healthy, radiant glow. Ideal for dry or dull skin types this foundation will give you the dewiness you’ve been craving.
La Roche-Posay Effaclar BB Blur
When it comes to thinking of our favourite French pharmacy brands, La Roche Posay always comes to mind first. Not only do they excel with skincare, their bases are top notch too. Incorporating skincare benefits and decent coverage, Effaclar BB Blur is not strictly a foundation but too good not to mention. The ultimate oily skin foundation, it provides day-long control of shine thanks to a cutting-edge ingredient that absorbs oil all day long.
Maybelline Fit Me Matte + Poreless Foundation
If combating shine and minimizing pores is at the top of your priority list, this foundation is for you. It glides on effortlessly providing buildable coverage that blurs pores and controls shine with its natural, matte finish.
If you love the long-lasting power of Estee Lauder’s iconic Double Wear foundation, Revlon’s ColorStay is a near accurate dupe. Offering 24 hour coverage (yep, you read that right), this non-budge formula will keep your skin looking flawless from coffee to cocktails.
No 7 Instant Radiance
If you're after a ‘your skin but better’ finish, this is just the ticket. Concealing imperfections and smoothing the appearance skin without covering it completely, the light reflecting particles ensure your complexion will look luminous.
The NYX Invincible Fullest Coverage Foundation
When it comes to full coverage foundation, this option from blogger favourite, NYX, beats them all. A highly pigmented formula that covers stubborn pigmentations or spots, it’s a bargain rival for Kat Von D’s Lock-It Foundation.
Max Factor Facefinity All Day Flawless 3 in 1
Combining primer, concealer and foundation in one, this gem will easily shave 5 minutes off your morning routine. Long lasting and with the added bonus of SPF 20, this foundation is near perfection.