A cult favourite with Instagram influencers and beauty editors alike, US brand Glossier is finally bringing its millennial-baiting line of effortless skincare and make-up to the UK.
In a blog post, founder Emily Weiss revealed that the brand is launching international shipping, with Canada, the UK and France to be the first countries benefitting from this new development.
'Ever since Day 1, we've dreamed of making Glossier a global beauty movement that celebrates real girls in real life. And that moment is coming up - really soon actually. Like later-this-month soon,' she wrote, teasing a summer launch.
So, that means products like the dreamy Haloscope highlighting stick, lightweight Perfecting Skin Tint and do-everything Balm Dotcom will be available to shop from the UK from October of this year, though a definitive launch date is yet to be announced.
A New York based start-up, Glossier launched a small edit of skincare products back in 2014 as an extension of Emily Weiss’ insider-favourite beauty website Into The Gloss and has become a millennial pink-hued fixture on our Instagram feeds ever since.
Glossier’s Balm Dotcom was briefly available for UK fans to shop on Net-A-Porter back in 2015. That aside, the brand has previously only shipped to the US and Puerto Rico.
Describing itself as 'a brand inspired by real life,' Glossier's mantra is that beauty should be 'fun, easy, imperfect, and personal.'
One of the most engaged and digitally savvy beauty brands around, Glossier has previously reached out to its devotees to crowdsource ideas for new products, asking their fans what they really want from their skincare regime.
While we eagerly await further details of Glossier's UK launch, you'll find us compiling our dream shopping lists. Here's everything you should know in the mean time: your Glossier glossary, if you'll pardon the pun.