Move over, Kylie Jenner: another teen Instagram queen is looking to build a beauty empire.
Hailey Baldwin, who forms one third of social media’s most in-demand model squad alongside Kendall Jenner and Gigi Hadid, has announced that she will release a limited edition make-up line with Australian beauty brand ModelCo.
Available to shop from November, the 25 piece line will include everything you’ll need to recreate Hailey’s signature Insta-genic make-up look, from a contouring palette to lipsticks, eyeliners to a selection of highlighting products.
The model revealed her collaboration by posting a fresh-faced selfie to her Instagram account, and coming up with a new hashtag, #TheBeautySquad. How else?
‘I have always loved the world of beauty and was thrilled to be given the chance to show my creativity,’ Hailey said. ‘I love that my fans can now create my personal beauty style.’
‘My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas,’ she added.
Keeping in mind her vast audience of teen followers - and those of us who are old enough to know better - Hailey’s products are affordably priced, ranging from 25 to 55 Australian dollars (or £14.50 to £32 in pounds sterling).
Race you to the check out...
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