Your search for the perfect red lipstick or ultimate lash-boosting mascara stops here. Harvey Nichols have teamed up with five of the beauty industry’s most influential figures to launch their Holy Grail campaign, a month-long quest dedicated to uncovering the ultimate product edit.
Vlogger Fleur De Force, journalist Sali Hughes, make-up artist Mary Greenwell, influencer Dina Torkia and model Tia Ward have joined forces to road-test and evaluate the best beauty products around. Each will take on one category – whether that’s red lipsticks, mascara, foundation, eyeshadow palettes or make-up applicators – and will rigorously test out one product per week. Much-loved classics (such as YSL’s Luxurious Faux Cils Mascara and Armani Beauty’s Luminous Silk Foundation, to name a few) will go head to head against newer, buzzed-about cult brands, such as MDMflow’s Liquid Matte Lipstick and Iconic London’s Complete Face brush set.
The winner of each round will then form Harvey Nichols’ Holy Grail edit, which will be available to shop from all stores and online from February 27th.
The five judged boast a social media reach of nearly 5 million, and will be taking part in Twitter Q&As to impart their wisdom to beauty addicts, engaging in and encouraging debate with shoppers.