Sephora Won't Be Coming To The UK After All

We'd cry, but we don't want to smudge our mascara

When will Sephora come to the UK?

If you’re a committed beauty devotee, you might want to sit down before reading this, because we come bearing bad news. Ready? After months of teasing us, it seems that US make-up giant Sephora probably won’t be coming to the UK after all.

Back in September, visitors to Westfield Stratford noticed a holding space branded with the Sephora logo, giving rise to the assumption that the chain was gearing up to expand across the pond once again.

However, the brand never actually confirmed the rumours, and now beauty writer Jane Cunningham of British Beauty Blogger has quashed our hopes for good.

Why is there no Sephora in the UK?

In a recent blog post rounding up industry news, British Beauty Blogger wrote, ‘So, the latest updates on will-they-won’t-they come to the UK is that… brace yourselves… they won’t.’

She continues: ‘It's very hard to know quite how this story began but at a certain point Sephora were definitely sounding out brands about stocking in the UK. Sephora is zero on communication so getting a definitive answer about their plans is a hopeless task. I reckon they were seriously looking at it and lost their nerve. In fact, I think it's way too late for them.’

There is, however, the tiniest glimmer of hope: branded concessions opened up in JC Penney department stores across the US as late as 2015, and as Jane points out, ‘there can’t NOT have been discussions for this model in the UK.’ The best we can possibly hope for, then, is a similar model starting out over here, as a way for the brand to test the waters.

When was Sephora last in the UK?

Between 1999 and 2005, a handful of Sephora stores opened up in the UK, but sadly didn’t stick around. In 2014, though, the brand added an option for UK shipping to their website, allowing British fans to finally test out much-hyped US brands like Lorac and Josie Maran.

How can I buy Sephora products in the UK?

You can still order your favourite cult beauty products from the US. Thanks to shipping costs, it's worth making a big order (not that it's likely this will prove a problem...), as shipping is £6 for orders over £75, but will vary by order size under this threshold. You'll also need to order from the US site using a credit card, not a debit card.

How much will I be taxed if I order from Sephora?

Another thing to bear in mind is US tax at 20 percent, which will only be added at the checkout. All in all, then, a minimum order of £75 will actually end up setting you back £96.

Which are the best products to buy at Sephora?

Where to begin? Sephora is a beauty addict's dream, selling everything from the major brands (such as Dior, Estée Lauder, Tom Ford and more) to high-end specialist products and cult favourites such as Sunday Riley and Drunk Elephant (the top pick of the Grazia beauty team). It's also home to a selection of Korean skincare products, and the own-brand products - skincare, colour cosmetics and beauty tools - are worthy of investigation, too.

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