Whip-on, wash-off - cleansing is the skincare step you probably do without a second thought. But don't underestimate the power of the humble face wash to makeover your skin's condition.
Even with super serums on the market which work deep down, a great cleanser does more than just remove makeup and take the day off - the right formula will deep cleanse and help regenerate your skin.
So where to start? There's scrubs, gels, milks and oils as well as increasing numbers of cleansing balms filling the beauty aisles - all claiming to cleanse your skin into submission, but everyone’s skin needs a little something different.
Your skin may be dry or it may be oily. It may be sensitive and prone to acne, or you may feel it’s a little lacklustre and dull. Whatever you skin needs, there’s a facial wash that's right for you.
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Leading facialist Sarah Chapman explains, 'If you strip your skin it will produce more oil making it more problematic. Your cleanser should not aggravate or irritate your skin, but should leave it glowing, clean and comforted.'
Sarah even advises keeping a few cleansers in your arsenal, to cater to the effects things like the climate and horomes can have on your skin: 'My philosophy is based on skin condition rather than skin types,' she says. 'I find this is a much more effective way to approach the skincare that you use. With this in mind, you might find that keeping a couple of cleansers to hand is a good idea, to accommodate the subtle changes in your skin from week to week.'
Sarah says 'If your skin feels tight after cleansing your cleanser is too drying for your skin condition, so opt for oil based balm cleansers, which will deep clean and nourish at the same time.'
Almost all of us have had our fair share of acne, whether yours was a short bout or maybe its been something that you’ve suffered with for years. According to the American Academy of Dermatology, 85 percent of people aged between 12 and 24 have experienced acne at least once in their lives, and adult acne is just as common as teenage acne.
As there is no miracle cure-all treatment for acne, much to our despair, the battle to keep it at bay is no light feat and can cause physical and psychological scarring. However, there are a lot of good practices you can approach to ease acne flare ups: from introducing skincare ingredients to your regime to lifestyle and diet changes.
When it comes to tackling acne, skincare is the first place to start; if you want to achieve clear skin it is imperative you have a good skincare routine. If you remember one rule it’s this: keep your skin clean.
In terms of washing your face and cleaning away all of the day’s makeup and pollution build up, acne-prone skin will benefit most from a skincare regime that is regular, won’t cause too much irritation, and most importantly will give the skin the most thorough clean ever.
There's not a 'set age' at which you should kick-start a skincare regime that fights against premature ageing, but the earlier the better. Vitamin C is universally touted as the powerhouse skincare ingredient that restores glow, smoothens fine lines and acts as a barrier against the stresses of day to day life - everything that contributes to a more youthful complexion. If your skin is looking a little lacklustre, switch out your face wash for one that is enriched with Vitamin C - it may be the best skincare switch you ever make.
READ MORE: Double Cleansing: How To Do It Right