Not just content with her success as a singer, songwriter and actress, Madonna is also a pretty savvy buisnesswoman. In her lengthy career she has dabbled with many entrepreneurial projects including a lifestyle brand, Truth or Dare, a chain of gyms, Hard Candy Fitness, and a skincare line aptly called MDNA. Yep, we had no idea either.
Launched in 2014 just for the Japanese market, MDNA (pronounced Madonna FYI), is now expanding interntionally. The full collection of high performance products will be available at Barney's in New York, and on the Barney's website with shipping to the UK at a reasonable cost ($10).
'It’s a line I can use every day. Some things I use when I don’t wear makeup and am not doing shows, and others are specifically good for having to apply makeup and be on stage under lights.…I developed it for me specifically, but it also feels universal. I mean, my children use it, my friends use it,' Madonna told WWD in an exclusive interview last week.
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Well, if it's good enough for Madonna (and her children), we're certainly intrigued. The results-drive range includes a face wash, a number of serums, a rose mist, and Madonna's personal favourite, the eye masks.
'I throw them in the freezer so they are icy cold. I put them on for a couple of minutes before I get out of bed. As they thaw out on your face, the ice aspect reduces inflammation and the serum has the hyaluronic acid in it. These are simple things. You can get on with your day and use them all,' Madonna.
Starting at $50 for the face wash, and going up tp $600 (!) for the 'Rejuvenator Set' - it seems looking like Madge does not come cheap.
Shop the range from September 26th.