Forget Brazil, Hawaii or the Côte d'Azur.
A Newquay beach with hazy white sands and rolling surf has been crowned the finest stretch of coast in Britain.
The brilliantly named Lusty Glaze is the reigning champion in a new guide to the UK's best beaches published by the Sunday Times this week.
The paper's chief travel writer Chris Haslam had the enviable task of visiting over 200 beaches in Britain, over the course of more than three months.
Noting that the famous party town of Newquay has "gently ushered out the drunken teenagers" in recent years, Haslam says Lusty Glaze is "far enough from the town centre to feel exclusive" and "brings a distinctly Aussie vibe to Cornwall's North Shore".
"There's a raffishly glamourous feel to the blonde-and-tanned crowd, and the surroundings are just as good-looking: the deep cove looks like a hoofprint kicked into the iron ore-rich cliffs by Neptune's horse," he writes.
Lusty Glaze is Cornish, meaning "a place to view blue boats".
It certainly delivers on its title, with a sumptuous stretch of fine, powdery sands framed by a tranquil cove and vessels that can be seen gently sailing to and from Newquay's picturesque harbour.
Once upon a time, the 120-acre site was mined for iron ore, and the large, man-made scar that Haslam refers to, as well as 133 ramshackle steps, are testimony to the beach's mining past.
Nowadays, Lusty Glaze is peppered with rustic wooden huts, and boasts a restaurant with spectacular ocean views for lazy lunches and seaside suppers.
It's also a popular surfing spot.
Lusty Glaze events manager Robin Parris described the beach as "like a mini-Cornwall within Cornwall".
"You can leave your worries at the top of the steps and spend your whole holiday down here," he tells Cornwall Live. "The whole family is welcome, including your dog, and you never need to go anywhere else."
Photos: Getty and Instagram @LustyGlazeBeach