That a woman can enjoy a pint as much as a man is hardly headline news in the 21st Century.
And yet, one brewery still sees fit to create a beer that is specially formulated for our delicate tastes.
Aurosa beer, which is produced in the Czech Republic, is marketed with a heavy dose of whimsical pink hues and floral arrangements (presumably to draw in us ladies).
The #BeerForHer is "customized to the needs of women, despite the fact that the beer industry is rather masculine affair," a statement on its website reads.
"Aurosa gained a unique, unmistakably strong taste that was adapted to the elegance of women," it says.
"Aurosa is a representation of a woman's strength and a girl’s tenderness."
Unsurprisingly, the caramel-flavoured beer - which hits London this month for around £8 a bottle - has received a large amount of flack for its patronising branding:
Of course, women do struggle to get recognition in the beer industry, but this type of sexist rigmarole only exacerbates the problem.
Aurosa defended itself in a Facebook statement, saying: "Aurosa was never intended to take part in sexism, feminism or the like.
"We are simply a brand that wants to offer beer in an elegant and beautiful bottle, something that has not been done before, for those women who want it and whose lifestyle we fit."
Read More: Female MEP Shuts Down Her Colleague's Sexist Tirade Perfectly
Read More: Why The Media's Obsession With Brigitte Macron's Legs Is Unnerving