Newly born Harper with David Beckham in 2010

Real Life

Daddy David Beckham Shows Off Harper Tattoo In New Fragrance Ad

Daddy David Beckham Shows Off Harper Tattoo In New Fragrance Ad

March 2014

The sight of daddy David Beckham cooing lovingly at the squidgy cheeked Harper Beckham is enough to melt even the coldest of hearts; the dad of four is completely enamoured by the two year old. In his new fragrance campaign, the footballer showcases his tattoo dedicated to his daughter. The tattoo makes those smouldering eyes and chiselled face even more phwoar-worthy.

In the new campaign for fragrance 'Intense Instinct', Beckham's tattoos to his four children are proudly showcased. The dedication to Harper sits just above the one he had fashioned for his three sons - Brooklyn, 12, Romeo, eight and Cruz, six. 'Intense Instinct is an invigorating and contemporary fragrance for men with green, luminous notes and woody undertones,' said David of the fragrance. 'I believe it’s important to trust your instincts in life and this has inspired this new limited edition of my fragrance.'

Beckham has been the top selling male celebrity fragrance since 2006, but hip hop mogul Jay Z looks set to usurp him from his throne. Since launching on Valentine's Day, GOLD JAY Z - Mr. Beyonce's debut collection - has out sold Beckham's latest scent by 8:1. Not to fear Becks, we still love you! But it must be said that Jay Z and daughter Blue Ivy are coming in very, very close in the ovary twinging department.

Grazia magazine cover