Almost Half Of Netflix Users Are Cheating On Their Partners

Real Life

Almost Half Of Netflix Users Are Cheating On Their Partners

A new study from Netflix has revealed that almost half of the streaming service's users are regularly cheating on their partners - but not in the conventional sense.

Netflix has discovered a new phenomenon in modern relationships: the concept of 'Netflix cheating,' defined as watching a TV show ahead of your significant other (when you've already agreed to enjoy it together...)

This behaviour was first detected in a US study back in 2013, and the new findings, which are taken from a survey of over 30,000 users around the world, suggest that cheating has increased threefold since then.

In fact, most users don't think twice before leaving their partner behind to binge on The OA or Orange Is The New Black, with over half of UK viewers believing that cheating isn't bad at all. It seems that we've become a nation of 'serial cheaters,' with 81 percent of cheaters having done so multiple times, and 32 percent having strayed more than four times. Interestingly, 64 percent of users seem to be living in denial, believing that their partners have never cheated.

72 percent of UK users put their cheating habits down to a lack of self-control, with 60 percent claiming that they cheated because the show was just too good to stop.

According to Netflix's findings, the show most likely to trigger this duplicitous behaviour is Breaking Bad, which causes one in five streaming 'affairs.' In the UK, other temptations are House of Cards and Orange Is The New Black - and with TV as good as that, can you really blame the cheaters?

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