Gemma Collins is taking some much-needed time out from asking Arg to unblock her on social media to ignoring bizarre requests from old Big Brother stars to give her 'a baby' (blimey!) by uploading a selfie to Insta.
Just another day in Celebsville, lalalala.
However, fans nearly spat out their kale, apple and ginger juices upon their iPhone 7's (we are guessing) and couldn't resist commenting on Gemma's latest snap.
Did she perfect the filter? Was she naked? Did she have breadsticks coming out of her mouth like a hilarious walrus?
No no no.
Gemma Collins looked as if she left the SPF30 in her other handbag, as her face looked pretty burnt, which caused fans to be very worried about her skin's health and her impressionable young fans.
One user wrote: 'Burnt to a crisp! Get some sun creme'
Another wrote: 'Educate yourself about melanoma'
Another fan commented: 'I hate to state the obvious but not a great role model with sun burn like that, we need to be encouraging everyone, especially the younger generation to protect themselves from the sun?!'
Remember your SPF kids! The only thing you want to burn is your pals in an epic Whatsapp roasting, mwahaha.