James Corden is the SINGER in the Sainsbury’s Christmas advert

We LOVE it

sainsburys advert

by Jadie Troy-Pryde |
Published on

There's no denying that 2016 has been pretty bloody terrible for a whole load of reasons, and it's no wonder that everyone is wishing the remaining few weeks away in the hope that next year will be a tad better.

Please, universe.

So when John Lewis released their Christmas advert last week, the whole world/the entire heat office shed a tear because it's so beautiful and light-hearted and EXACTLY what we needed after a certain presidential election.

Buster the Boxer has only been a thing for five days, but his love for bouncing on a trampoline has attracted almost 15 million views on YouTube.

buster the boxer

TBF, he bounces like a complete pro.

And now there is some serious brand competition.

Have you seen the Waitrose one yet?

SOBFEST.

Sainsbury's is the latest to start dealing out all the feels with their advert, telling the story of a father who works so hard that he doesn't have enough time to spend with his wife and kids over the Christmas holidays.

But wait – why does that singer sound SO familiar? Where have we heard those dulcet British tones before? And why do we keep getting a weird urge to go and watch some Carpool Karaoke?

Maybe it has something to do with the fact that it's actually JAMES CORDEN.

james corden

Yes, the funny man/actor/presenter who is living it up in LA driving around everyone from J-Lo to Michelle Obama is the voice of the Christmas ad.

We're liking the jingle.

Even though it does sound a LITTLE bit like that guy on the Hive advert who goes on about controlling your heating from your phone, we are kinda loving it.

As James sings about finding the perfect present for your loved ones, we see the animated dad struggling as he tries to work out how to be in two places at once, torn between working his cartoon butt off and hanging out with his kids.

sansburys advert

And it's made even harder by the fact that there are train delays thanks to a lone snowflake on the track (ahem – SERIOUSLY relating to this bit, thanks Sainsbury's).

sansburys advert

But – lightbulb moment! – he realises that he is an actual toy maker, and that he can make multiple toy versions of himself to do his work so that he can get home and spend time with the fam.

GENIUS.

Even if that typing monkey is slightly terrifying because it reminds us of the evil one in Toy Story 3.

sainsburys advert

Once it's all in place, life becomes wonderful and he gets to dance around the living room with his wife and make stuff with his kids, and loads of other families come together because they all realise that actually the greatest gift you can give your family is YOU.

No, we're not crying, YOU'RE crying.

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