Kim Kardashian might like to think her perfectly sculptured behind broke the Internet but Jennifer Lopez is the OG when it comes to bootilicious Hollywood babes.
Jenny from the block told The Hollywood Reporter: "In traditional movies, that wasn’t the figure unless you were playing, like, the femme fatale or the bombshell or something like that.
"You couldn’t be the serious lead. We kind of broke that mould."
J Lo’s booty was unleashed on screen in the Selena biopic and Out of Sight alongside George Clooney.
But it was her music career that ramped up our obsession with her rump.
"Love Don’t Cost a Thing" kicked things off with J Lo crawling about a sandy beach in a skimpy bikini bottom.
And in 2014, we reached peak hysteria when "Booty" was released featuring Iggy Azalea. Yes ladies, we copped an eyeful of your boom shake the room.
To her credit, J Lo is busting stereotypes with her "Ain’t Your Mama" video that parodies out-dated images of the female form.
She’s previously told Latina magazine: "There’s this funny notion in America that you can’t be a mom and be sexy.
"It’s the craziest thing I’ve ever heard... The truth is that women can be sexy until the day they die."
The 46-year-old star has also designed her own "Lucky to have curves" tank top.
She posted this selfie on Instagram with the caption: "I designed this limited edition tank top just for my squad - you included. Get yours here before they’re all gone!"
Yep, you can join J Lo’s squad for the bargain price of $24.99 (about 17 quid). We don’t think Taylor Swift will be getting a guernsey.