In his bid for world domination Kanye West is apparently planning on adding to his repertoire of music, fashion lines and trainers by venturing into the realm of cosmetics.
Seriously.It has been reported that Kanye is intending to launch his own makeup brand.
According to TMZ the rapper has " filed legal docs declaring his intention to produce DONDA brand makeup, perfumes, lotions and other cosmetics."
The name of the brand is a tribute to his mother, Donda, who died in 2007.
The U.S site also stated that Kanye wanted to take a leaf out of his wife and her Kardashian family's book and create his own 'lifestyle brand' not just stopping at cosmetics, but including 'credit cards, cars, wallpaper screens, furnishings, video games, amusement parks, hotels, fitness centres and healthy fast food.'
If Kanye does launch his own makeup up brand, he'll find himself in competition with the youngest of the Kardashian/Jenner clan, Kylie Jenner.
According to MailOnline, Kylie's makeup line Kylie Cosmetics has "made over $8.7 million from branded merchandise like Lip Kits."
Kylie's latest launch is a collection of highlighters, sorry Kylighters, available in six dessert-themed shades.
In other Kardashian – West news, it's thought that Kim is considering returning to Paris for Fashion Week next week, five months after her horrific ordeal there last year.
According to People magazine, a source has revealed: "Kendall Jenner is walking the runway during Paris Fashion Week.
"Kanye West is interested in attending the winter Paris Fashion Week and the Keeping Up With The Kardashian star is contemplating travelling with him."
And Kanye found himself on the receiving end of a side-helping of shade from Drake last week after he slammed Kanye for calling him out on stage.
Drake told OVO Radio: "I went from being... like working on a project with him, to him sorta publicly s**ing on me and DJ Khaled for being on the radio too much."
We don’t think he means literally, BTW.