Alex Cannon is best know for his time on Big brother in 2016. He entered the house on Day 1 and was the tenth to be evicted on Day 48. Reading this article you may find yourself wondering just what happened to him since he left the show. The answer is A LOT including a big career change and heaps of money.
According to Birmingham Live Alex has since gone into business with entrepreneur, Dairy of a CEO host and Dragons Den star Steven Barlett, who has backed his jewellery firm Craftd.
Alex started the business with his friend Daniel Buck in 2018 after his stint in showbiz and has seen great success. The firm offers a large range of gold and silver products and boasts an impressive bank balance with £1,944,182 in cash according to the Sun.
Alex is now multimillionaire and has even featured in ad campaigns for the likes of Men's Health, Men's Fitness and Adidas. (wow).
During his time on the show his pal Vicky Pattison tweeted her support form him and predicted he would win the show. Vicky tweeted: "Here he is.... The winner of #bbuk.... My best friend, ultimate stud and one of the kindest and most incredible lad I know! @alexcannon247"
"The winner already man... Proper brilliant geezer."
Here's everything you need to know about Mr. Perfect and why he caught Vicky's eye…
How old is he and where does he live?
Alex is 33 years old and from Liverpool (where he reportedly still lives). He's super close with his dad and siblings Joel and Grace.
What are his nicknames?
'Cannon' and 'Nasty Nick'. We presume his judging skills may have earned him the latter but Vicky is still fierce as f*ck by comparison.
Where did his career start?
Alex kicked off his career as a model, flaunting his ripped bod in campaigns for the likes of Men's Health, Men's Fitness and Adidas.
He's also got a diploma in personal training and advises wannabe 'Cannons' on nutrition. No kidding.
Where did he spend his youth?
After going to high school in Wooton Bassett, Alex left the cold shores of Merseyside for the Greek sunshine where he tended bar for a crust. He loved it so much he stayed for six years!
He also worked the ski slopes in Austria.
How does he want people to see him?
During his time on Big Brother he said he'd rather be liked by reality TV devotees but added, "I've been myself so if some don't like me then that's just the way the cookie crumbles."
What's been the lowest point on so far?
Apparently not facing down a drag queen on the rampage.
He told MTV, "When I was half naked, wearing a mask and whipping another man in a sex party…yes, let's go with that."
Is he in a relationship with Vicky Pattison?
Vicky has always denied any serious romance, maintaining they are simply BFFs despite reports of the odd snog on a drunken night out.
Alex is currently dating Asia Craig, although not a great deal is known about her as her Instagram account is private.
Does Alex have any children?
After leaving Big Brother Alex revealed he had a daughter named Mila Grace. He didn't mention her during his time on the show "out of respect for her mum".
Speaking to new! magazine at the time, he said, "It's really surreal. I've spoken to people who've had a baby and they've always said the feeling is unexplainable, and it is.
"I can't even put it into words. I can't stop staring at her." It was previously said that Alex, who is no longer with the baby's mum, wants to play an active role in Mila's upbringing.
Mila was born while Alex was in the BB house and in the same interview Alex talked on how difficult this was. He said, "She was born literally just as I went into Big Brother. She was due at the very end of June but was born prematurely."
Alex wasn't able to confide in his housemates as he wanted to keep the news privates, so had to keep it to himself.
He has since had another daughter aged two.
What music is he into?
Alex is quite the hip-hop fan, sharing music videos from Drake and 50 Cent on his Facebook feed. He also posts about FooR – a group of producers, musicians and DJs from the South coast.
Does this GREEK GOD have a weakness?
He says, "because I always expect the best from everything and everyone, I can often be disappointed." Aren't we all.
What is his Facebook?
Follow 'alexptcannon' on Facebook.
What is his Instagram?
Follow 'alexcannon247' on Instagram for a lot more of this: