Taylor Swift's Look What You Made Me Do video is bloody brilliant, isn't it? That 'I heart TS' Tom Hiddleston shade, the snake imagery literally everywhere, the whole Nils Sjöberg/Calvin Harris thing. ICONIC MOMENTS ALL OVER THE SHOP. So it's hardly surprising she's just broken YouTube's one-day streaming record previously held by Adele.
In fact, TayTay's managed to make three streaming records in as many days. No biggie.
Look What You Made Me Do was viewed more than 39 million times (!) in 24 hours; even more than Adele's Hello which previously held the record.
Congratulating Taylor on Twitter, the video's director Joseph Kahn said: "39 million youtube views in 24 hours. World record. YOU DID IT. You are all amazing. THANK YOU!"
Oh, and as if that wasn't enough TayTay also broke a couple of streaming records while she was at it. The song's lyric video set a new benchmark with 19 million views in 24 hours, while the Look What You Made Me Do audio broke the Spotify one-day streaming record previously held by Ed Sheeran with Shape of You.