Okay, we admit it. We're OBSESSED with 13 Reasons Why. We're watching the entire series through for the third time (yup) and often find ourselves cancelling plans with pals in favour of Dylan Minnette and co. Sorry 'bout it.
Now - whether you love it or hate it - you can't deny the Netflix show's sparked a huge debate around suicide and mental health. Every lad and his Labradoodle's talking about it; and now the series has started a weird Snapchat craze amongst fans (speaking of Snapchat, you can find find the cast's usernames over here.
Twitter user @carlymoore_ noticed a trend in which fans of the show basically turn it into a game. The concept? You're put in the position of protagonist Hannah Baker and have to tell friends whether or not they've wronged you via a tape.
The snap she received read: 'Let's play 13 Reasons Why; send me an X and I'll reply with "tape" or "no tape". If you get "tape" you've hurt me, "no tape" means you've done nothing wrong. Figure the rest out yourself."
Well this could open up a can of worms in many a friendship, couldn't it? Christ.
This all comes after mental health organisation Headspace criticised the show over its portrayal of suicide and mental health issues. They said: "There is a responsibility for broadcasters to know what they are showing and the impact that certain content can have on an audience – and on a young audience in particular."
Thoughts on this trend? Give us a tweet over @heatworld, if you fancy.
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Zayn Malik's Still Got Time video's NSFW. But watch it anyway.