Cruelty-free and vegan make-up brands you'll LOVE

If one of your New Year's resolutions was to give your make-up bag a more ethical make-over, it doesn't mean hours of scrawling through the internet in the hopes of finding obscure cruelty-free and vegan cosmetics brands.

In fact, as many huge brands turn their back on animal testing – and animal products – it means that you may already be well on your way.

If you need a little more info about cruelty-free and vegan make-up, we've given you the lowdown here.

But here we've listed a few brands that prove being committed to staying cruelty-free doesn't mean compromising on quality.

Winky Lux

Winky Lux' promise of "cruelty-free & non-toxic cosmetics at a price that’s nice" could not be more up our street, tbh.

They've just launched their Matte Lip Pills in the UK and we're rushing out to stock up on the ridiculously cute little capsules. The bold, vibrant colour smooths easily on to your lips and the velour finish is enough to give Kylie Jenner a run for her money.

And they're only £13 from YAAAAAAAAS.

Anastasia Beverly Hills

Not only is the brand 100% cruelty-free, Anastasia Beverly Hills also got us to big up our brows a few years ago and brought us the magnificent Clear Brow Gel that promised – and delivered – a non-flakey way to keep our brows in line.

We will be forever grateful.

Kat Von D

Kat Von D is committed to updating her entire cosmetics line to ensure that none of her products contain animal products or by-products, making them all completely vegan as well as cruelty-free.

She has set up the #Veganalert tab on her site to inform customers which finished products are vegan.

Madame LA LA

All Madame LA LA products are vegan and cruelty-free (they're not tested on animals) and their latest launch, the Madame LA LA Bronzing Ball is also gluten free and made with Coco Water Extract.

Fancy, huh?

The Bronzing Ball is a 180°colour cosmetics twist-up cream bronzer for a precise glide on instant bronze – no makeup brushes needed! And it will only set you back £14.


Lush actively fight against animal testing, are committed to ensuring they are fair trade, AND they create environmentally-friendly products.

Plus, everything smells – well – LUSH. And their Mask of Magnaminty pot is the stuff of dreams.


Think of Illamasqua, and you'll likely think of dramatic eyeshadow palettes and soft rose blushes. The brand also houses over 300 vegan products and never test on animals, so now you can think of that too.

Barry M

The stuff of our teenage dreams, the multi-coloured Barry M nail varnishes still make up the majority of our collection.

And we will forever love the Genie lipstick, because the magic of it turning from green to pink still blows our minds.

Too Faced

Too Faced is literally a pretty pastel dream. The Melted longwear lipstick tubes are essentially the adult – and cruelty-free – equivalent of Juicy Tubes.


Charlotte Tilbury

Our cosmetics Queen, Charlotte Tilbury, is not only committed to ensuring her products are cruelty-free, but she also just brought out Pillowtalk in a lipstick.

Absolute make-up HERO.

Real Techniques

Proving that make-up brushes can be cruelty-free AND top quality, their synthetic brushes are fab for anyone who wants a budget – and animal – friendly set.

Marc Jacobs Beauty

Proving that quality and cruelty don't go hand in hand, Marc Jacobs Beauty are champions of abandoning animal testing in the luxury cosmetics market.


Not only are Tarte products eco-friendly, they strive to produce cosmetics that look fab and leave your skin feeling fab too.

We'll have the Double Detox Amazonian Clay Exfoliator Facial Mask to go, please.

Bare Minerals

If their Lash Domination mascara changed your life, put your hands up.


Bare Minerals offer nourishing and cruelty-free products, so they get a big, fat yes from us.

Urban Decay

Although the brand's parent company, L'Oreal, is not considered cruelty-free, Urban Decay is certified by Leaping Bunny meaning its products are never tested on animals.

We'll have eight Naked palettes, please.


PETA approved brush brand, Nanshy, offer professional standard beauty tools that are synthetic and won't break the bank.


Superdrug's vegan make-up brand is SO affordable. The range is quite small, but if you're looking for something that's going to give you results while abiding by your ethical values, it's a fab choice.


With everything from hydrating milky serums to mud cleansers, Pixi is the place to go if you want luxury cruelty-free skincare.

Shea Moisture

Is there anything that delights our skin more than the Shea Moisture Manuka Honey & Marufa Oil body butter?

Simply put, no.

Paul Mitchell

The haircare brand not only enforces cruelty-free policies, but Paul Mitchell also supports environmental organisations and alliances to ensure the planet is looked after.

Eco Tools

The name MIGHT be a bit of a giveaway, but Eco Tools are cruelty-free, use recycled materials and their packaging is environmentally-friendly.

Plus, their mini brush sets are PERFECT for weekends away. Win win.

Nip and Fab

Nip and Fab have been providing us with God-sent cruelty-free skin and bodycare products, founded by Rodial's Maria Hatzistefanis.

The Dragon's Blood Fix Plumping Serum is a permanent fixture in our skincare routine.


Recommended by luxury hair guru, Hiro Miyoshi, Oribe are the very best quality haircare products that are also cruelty-free. Hurrah!

The Body Shop

Ah, the foundations of every British teen's make-up journey.

Although The Body Shop is also owned by L'Oreal, fans of their Mango Softening Body Butter or cruelty-free brushes will be happy to know that their products are never tested on animals.

Heat magazine cover