Long gone are the days where we were smothering our lips in the Marshmallow Electro Juicy Tube.
Although it was the staple beauty product in our teenage make-up bag, recently we've swapped a bold (and shiny) pout for a more neutral, natural tone.
OK – we are pretty in love with the 28 rainbow-coloured lipsticks that MAC are releasing this month.
But will our love affair with a nude lip ever die?
We're going to say no.
Especially since Charlotte Tilbury just launched a brand new lipstick that the entire beauty world has been waiting for since, like, forever.
If you've been dreaming of the day that she releases a lipstick to match the absolutely dreamy lip pencil, Pillowtalk, then you can wake up happy knowing that this is actually now a thing.
Have you ever seen anything so beautiful, so flattering, so bloody lush?
Don't know if you can tell, but we're already obsessed.
You might not have nabbed yourself one of Kylie Jenner's peachy eyeshadow palettes (don't beat yourself up, they sold out in nine minutes flat), but you now have a chance to own a lipstick that will complete your collection.
And your life.
It's pinky brown shade is a perfect for fair, medium and darker skin tones and your lips are bound to be the envy of everyone who sees them.
The matte lipstick comes in at £23 and is an investment worth making, because you might already have approximately 298104 lipsticks, but this is THE ONE.
On her website, Charlotte says: "[It's] a gorgeous nude-y pink, it mimics and enhances the natural hue of your lips, so you can CHEAT a perfect pillow-y pout in seconds."
Sounds pretty bloody good to us.